Scott W. Swank

 

SUMMARY

Product marketer with strong operational background and eight years experience in the direct response marketing field with a well respected industry leader. Successfully and profitably managed a 50-100 million dollar a year direct response division consisting of multiple product lines. Strong strategic thinker and innovative in marketing approaches.

Areas of Expertise:

  • New Product Development
  • Product Management
  • Inventory Control
  • Financial Analysis
  • Media purchasing and analysis
  • Offer Development

THANE INTERNATIONAL

Thane Direct USA 2001-2004
Chief Operating Officer

Successfully managed an extensive line of direct response products with yearly TV media expenditures exceeding $20 million.

Directly responsible for maximizing the divisional profits and the day to day operations of the Direct Response division including:

  • Inventory purchasing and control.
  • Media acquisition and performance analysis.
  • Development of analytical tools to project product’s financial goals.
  • Developed strategies to create increased consumer response and increasing the average purchase amount.

RELIANT INTERACTIVE MEDIA CORP.

(acquired by Thane International above) 1996-2001
Chief Operating Officer

Successfully helped grow a new direct response company to nearly $100 million in profitable sales in the first full year of operations.

Responsible for day to day operations of an extensive line of direct response products ranging from consumer electronics to household items, fitness equipment, DIY products, health and beauty items and collectibles. Responsibilities included:

  • Purchasing of national cable media directly and management of several media buying agencies across several different product lines.
  • Controlling product fulfillment activities and implementing procedures to minimize returns and maximize the collection of bad debt.
  • Managing Asian inventory purchases and movement.
  • Contractual negotiations and finalization.

Education

Ball State University 1990-1994

  • BS in Business Management

Scott Swank has nearly 10 years experience in the marketing of products via direct response television.  As C.O.O of several companies, Mr. Swank has been involved with products and companies that have generated nearly $1 billion dollars in revenue driven by direct response advertisements.  He is a graduate of Ball State University with a degree in Business Management.

Through his experience with some of the most respected individuals, DR marketing firms, and vendors, Mr. Swank has developed a tremendous knowledge in operating profitable campaigns and maximizing revenue.  His background includes media buying, inventory management, offer development, financial analysis, and new product development.

Acting as COO of Reliant Interactive Media Corp in the late 1990's, Mr. Swank helped Reliant grow to over $100 million in sales in it's first full fiscal year.  Annual revenue from their products through infomercials continued to grow until Reliant was acquired by Thane International; a competing direct response marketer where he then became COO of the combined entity.

In 2004 Mr. Swank formed Swank Consulting, Inc; a company dedicated to helping companies with limited experience in direct response marketing launch their products to the world via short form spots and infomercials.

  • Youth Enhancement Systems, Inc.,
  • Procede
  • Reliant International Media
  • NuWave Oven